Moto Legends–Vol. 7, No. 9 of SCORE Journal now online –

Moto Legends–Vol. 7, No. 9 of SCORE Journal now online


September 23, 2021

September SCORE Journal celebrates legendary
All-time SCORE Motorcycle Champions, Part One


Vol. 7, No. 9 airing ‘LIVE’ at; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — At the foundation of SCORE Baja racing are the iconic exploits of the pioneering motorcycle riders who set in stone the future of off-road racing. The new SCORE Motorcycle Legends special editorial section highlights this month’s Vol. 7, No. 9 of the critically-acclaimed SCORE Journal digital magazine is now available online in both English and Spanish.
This reflective and colorful 86-page issue is full of interactive news and feature stories, and the issue is available on the SCORE website at and through SCORE social media channels as well as the direct link at
“The SCORE Motorcycle Classes have generated numerous legendary riders, with their ability to not only survive the harshest environment, but who overcame the unique challenges that exist with SCORE Baja desert racing,” said Jim Ryan, SCORE Sales and Marketing Director. “In this issue we introduce our new SCORE Motocycle Legends special editorial section. Our focus this time is on the three earliest pioneers, and Off-Road Motorsports Hall of Fame Inductees, Bud and Dave Ekins, as well as Malcolm Smith.”
“The SCORE Motorcycle Legends section will be a monthly editorial feature honoring the many contributors to this valuable part or the legacy of the SCORE World Desert Championship.
Vol. 7, No. 8 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
In its seventh year of publishing, the SCORE Journal this month features launches its multi-series on SCORE’s Greatest Motorcycle Racers of All-Time.
This first section goes in-depth with pioneer Hall of Famers Bud and Dave Ekins as well as Malcom Smith. There is also a photo essay on Smith’s 1966 Husqvarna 250, the motorcycle that started a Baja Legacy.
In the SCORE News section leads off with a three-page promo of the unprecedented new SCORE Fan Pages. A colorful and entertaining work in progess features over 1,3000 drivers/riders of record with info, head shots, action shots, videos and SCORE Journal story links as well as official results since 2017.
Also in the SCORE News section is an announcement of the Handstand at 100 mph event to be held in October at the Doffo Winery in Temecula, Calif. The event will honor many of the two-wheel legends of the sport as well as present a special showing of the iconic ‘On any Sunday’ movie as part of the film’s 50th anniversary. Part of the proceeds will go to the Kurt Caselli Foundation. For more information visit
This issue also includes the SCORE Journal 2021 Ford Bronco Parts Guide as well as an extensive section on the newest Outdoor Gear for Off-Road adventures.
Another colorful highlight is a pictorial essay on John Swift’s old Ford BFGoodrich Tires Rough Rider Ford Explorer that he raced to multiple Class 6 SCORE victories when the Rough Riders roamed the deserts of Baja, California and Nevada.
And like all SCORE Journal issues there is a section on the latest in off-road products for racing as well as regular consumer use.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2.4 million total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the May 2021 SCORE Journal with its SCORE Baja 500 preview coverage, the total readership was 2.5 million along with 212,453 viewers of the Spanish language edition.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version. The June issue of the 2021 SCORE Journal saw 212,453 views of the issue in Spanish.
Here is the one remaining date on the four-race 2021 SCORE World Desert Championship schedule which is being held exclusively in Baja California, Mexico for the sixth consecutive year:

  • BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, Ensenada Hotel and Motel Association, Ensenada Tourism Marketing Committee and Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at