in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Mexico — Looking to meet the need of the ever-increasing Hispanic audience for the SCORE World Desert Championship, this month’s Volume 2, No. 12 of the acclaimed SCORE Journal, the colorful monthly on-line digital magazine of SCORE International is now live in Spanish as well as English on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at SCORE-Journal-Spanish-Aqui.
A special section in the latest issue is devoted exclusively to dramatic and colorful coverage of last month’s 49th SCORE Baja 1000 held in Ensenada, Baja California, Mexico.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.
“The SCORE Journal is a major element helping SCORE International continue to expand the exposure for the SCORE International brand to manufacturers, potential sponsors, future racers and enthusiasts around the world,” commented Jim Ryan, SCORE Director of Marketing and Sales. “This month’s final issue for 2016 takes a colorful microscopic view of the 49th annual SCORE Baja 1000, the iconic flagship event of the SCORE World Desert Championship.”
“December’s SCORE Journal expands its race coverage with an in-depth interview with Off-Road Hall of Famer Rob MacCachren and his amazing 3-peat victory at this year’s SCORE Baja 1000. We also shine the spotlight on a crucial part of all SCORE Baja race efforts as we feature the chase team support area and the all-important planning it takes to assemble the parts and logistics. The up-close feature reviews experiences from first time teams to multi-time race overall winners.”
New for the SCORE Journal is a Spanish language version of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base.
INSIDE VOL. 2, NO. 12
Vol. 2, No. 12 of the SCORE Journal is again filled with several interesting must-read features and news items.
Leading the way, of course, is expanded coverage of the 49th SCORE Baja 1000.
Additional key features are a look at the Team Valvoline/Cummins making its debut at the 49th SCORE Baja 1000.
A spotlight feature shines on how SCORE Baja racing has helped LED lighting technology develop to the level it has to date.
Among the SCORE News is coverage of SCORE Trophy Truck champion racer Jesse Jones winning the King Shock Zone Award for this year’s SCORE Baja 1000.
And the issue again includes the Off-Road Marketplace showcasing the latest products for racers and enthusiasts.
The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes five print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:
31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico
Official SCORE Sponsors: Bud Light-Official Beer, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, King Shocks-Official Shock Absorber, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, Muck Daddy-Official Hand Cleaner, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Official SCORE Partners: 4 Wheel Parts, Coca Cola, The Satellite Phone Store, PCI Race Radios.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, McKenzie’s Performance Products, Advanced Color Graphics.
Rosarito Beach SCORE Desert Challenge Special Partners: Vi Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito, Baja California Secretary of Tourism.