With just three months remaining before the historic 50th anniversary race of the iconic SCORE Baja 1000,several spotlight features shine brightly in the current issue but none brighter the preview of SCORE’s third ever visit to Tijuana, Baja California, Mexico for a series race and the first time since 1995. It is also the first time a SCORE race has started and finished in Tijuana.
There is also an in-depth feature on the recent SCORE/Stand 21 Safety Foundation Conference and beach bash plus up close features in text, photos and videos of three SCORE Baja 1000 legends in Malcolm Smith, Bud Feldkamp and Bobby Ferro.
REACHING FOR MORE
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.
“We are excited to review Tijuana, the city that started it all as the starting point for the first SCORE Baja 1000 in 1967,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our eighth digital issue of 2017 also includes a remarkable interviews, photos and video with three SCORE Baja 1000 legends—Dr. Bud Feldkamp, Bobby Ferro and Malcolm Smith.”
INSIDE VOL. 3, NO. 8
Vol. 3, No. 8 of the SCORE Journal is once again filled with numerous interesting worth-reading stories and news items.
SCORE News includes an update on the No. 1 SCORE News showcases the SCORE Baja 1000 winning for the second time, the USA Today reader’s choice award!
There is also a link to writer Jim Clash’s experiences in a story in Forbes magazine on a Baja peninsula run with Wide Open Baja.
With eight overall SCORE Baja 1000 race wins between them, the expanded features on Dr. Feldkamp, Ferro and Smith are well worth spending time enjoy the detailed interviews, photos and videos.
Another feature reviews how Polaris UTV pushes performance to the extreme with the 2018 RZR performance line.
There is also a colorful and thorough visitor’s guide for Tijuana, host of next month’s Tijuana SCORE Desert Challenge.
As always the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.
EL REY NETWORK
The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas will all air on El Rey Network in the United States. International distribution is by way of syndication. The season-ending 50th SCORE Baja 1000 will have a two-hour show produced while the other race shows are each one-hour telecasts.
El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.
Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.
El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.
El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
From award-winning documentary filmmaker Dana Brown, Dust2Glory has chronicled each of the four races in the 2016 SCORE World Desert Championship. Brown’s original Dusty to Glory, released in 2005, became an iconic classic showcasing the legendary SCORE Baja 1000. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release later this year.
The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:
31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.