in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — With just four months remaining before the historic 50thanniversary race of the iconic SCORE Baja 1000, legendary racer Rob MacCachren, preparing to attempt to win this race for the fourth consecutive year, reflects rigorously with candid comments as he recalls his experiences in this month’s Vol. 3, No. 7 of the acclaimed SCORE Journal.
Several spotlight features shine brightly in the current issue but none brighter than MacCachren as he digs deep to share his ‘addiction’ to the incomparable SCORE Baja 1000. There are also in-depth features on Cognito Motorsports’ Justin Lambert, and his dominating Pro UTV victory in this year’s SCORE Baja 500 plus the continuing development of the No. 10 Team Papas & Beer SCORE Trophy Truck with lead driver Aaron Ampudia. Besides the MacCachren feature, there is also a special story on John Hodel as he prepares to ride solo in honor of his brother and all military veterans and the “StandforVets.org” program as part of the continuing community service lifestyle of the SCORE racers.
REACHING FOR MORE
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.
“What better way to continue saluting the road to celebration of the 50th golden anniversary of the iconic SCORE Baja 1000 with the insightful Rob MacCachren feature in this month’s SCORE Journal,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our seventh digital issue of 2017 also includes a sobering somber undercurrent as we remember long-time SCORE family members Art ‘The Tech Dude’ Savedra and Bob ‘Weatherman’ Steinberger who both passed away recently.”
INSIDE VOL. 3, NO. 7
Vol. 3, No. 7 of the SCORE Journal is once again filled with numerous interesting worth-reading stories and news items.
SCORE News includes a feature on the four new Off-Road Motorsports Hall of Fame Inductees as well as a report on the more than $40,000 raised by the Caselli Foundation.
In addition to the Rob MacCachren view of the legendary SCORE Baja 1000, another story is on John Hodel who will be attempting to ride the 50th anniversary race solo on a motorcycle in memory of his brother, who died in the Vietnam War, and for all military veterans.
Another personality spotlight shines on Justin Lambert who breaks new barriers as he discusses the faster speeds in Pro UTV racing and his huge Pro UTV overall and Pro UTV FI win at this year’s SCORE Baja 500.
This issue also digs into the story on Can-Am increasing horsepower and performance in its 2018 model UTV lineup.
The SCORE Journal this month also talks ‘dirt’ with the three Ampudia brothers, Aaron, Alan and Rodrigo, whose family owns the Papas & Beer restaurants and clubs in Mexico, and their new SCORE Trophy Truck.
There are also pieces on bolt-on performance part for UTVs along with SCORE Journal’s continued look into new safety products, that for this month, is focusing on improved fire suppression system products and technology.
And the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.
EL REY NETWORK
The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas will all air on El Rey Network in the United States. International distribution is by way of syndication.
El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy.
Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey’s slate is anchored by signature series including the original drama “From Dusk Till Dawn: The Series,” the one-on-one interview program “El Rey Network Presents: The Director’s Chair,” and “Lucha Underground,” a lucha libre wrestling series produced by Mark Burnett.
El Rey Network’s lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.
El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
Showcasing the overall and SCORE Trophy Truck victory by Andy McMillin, the one-hour in-depth coverage show on the 49th SCORE Baja 500 will premier on Sunday, August 2 at 2 p.m. Pacific Time on the El Rey Network.
From award-winning documentary filmmaker Dana Brown, Dust2Glory has chronicled each of the four races in the 2016 SCORE World Desert Championship. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release later this year.
The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:
31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.