SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, firstname.lastname@example.org
May 19, 2016
SCORE Journal digital magazine-SCORE racers spotlighted;
Vol. 2, No. 5 Now Airing ‘LIVE’ at SCORE-International.com
Featuring in depth coverage of SCORE International, SCORE World Desert Championship, industry
RENO, Nev., USA — With a major spotlight on the upcoming 48th annual SCORE Baja 500 that will be Round 2 of the four-race 2016 SCORE World Desert Championship, Volume 2, No. 5 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International and the four-race SCORE World Desert Championship is now live on the SCORE website at www.SCORE-International.com and is available through SCORE social media channels as well as a direct link at http://scorejournal.digital.
The digital magazine, which has seen audited totals of unique viewers for SCORE Journal that reaches over 1.7 million in unique viewers per issue with an average engagement time of 51 minutes, is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website has reached 3.5 million monthly unique viewers.
“This issue of SCORE Journal showcases the 48th SCORE Baja 500 in a feature section that includes the latest race info, race schedule of events, official course map, current SCORE World Desert Championship point standings, historical overview and more ,” said Jim Ryan, SCORE Director of Marketing and Sales. “Issue No. 5 of 2016 includes a ‘must see’ Unique Rides section featuring some of the exotic vehicles from past SCORE Baja races. This issue of SCORE Journal also goes up close and personal with Dianna Dahlgren, SCORE spokesperson and TV host.”
INSIDE VOL. 2, NO. 5
Vol. 2, No. 5 of the SCORE Journal is again filled with several interesting features, multiple video links, including a colorful preview of the upcoming 48th annual SCORE Baja 500. There is also a behind the dirt curtain one-on-one interview with current Pro Moto Unlimited No. 1 plate rider Colton Udall and his quest to keep the title for Team OX in 2016.
SCORE News includes several items including info regarding the Kurt Caselli Foundation fund raiser.
The off-road marketplace is a staple of the SCORE Journal and the fifth issue of 2016 includes a the latest new products for racers and enthusiasts featuring an in depth update on the new satellite phone technology.
There is also a very up close and personal interview with female racer Paige Sohren and her outspoken father Pete Sohren.
This issue of SCORE Journal also has a feature story on the science of the racing exhaust system and what the industry says about noise, configuration and overall performance.
In the SCORE spotlight will be information about the expanded live feed streaming show from the SCORE races and the soon-to-be-released SCORE App.
The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CBS SPORTS NETWORK COVERAGE
All races in the four-race 2016 SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway are once again airing in the USA and Canada on the CBS Sports Network. The spectacular shows feature not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories continue are part of each race event broadcast.
Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on CBS Sports Network will air as a full two-hour special for the second straight year.
ON THE AIR
2016 CBS Sports Network Original Broadcast Schedule (subject to change, check local listings)
· SCORE Baja 500 (first telecast-Sunday, July 24, 9 p.m. ET)
· SCORE Desert Challenge presented by Rosarito Beach (first telecast-Sunday, Nov. 13, 9 p.m. ET)
· SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience (first telecast-Sunday, Dec.18, 9 p.m. ET)
· SCORE Baja 1000 (two-hour special) (first telecast-Sunday, December 25, 9 p.m. ET)
· SCORE San Felipe 250 (first telecast-Sunday, April 17, 9 p.m.)
CBS SPORTS NETWORK
CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
The four-race 2016 SCORE World Desert Championship includes four special events and for the first time all four will be held in Baja California, Mexico. Here is the complete 2016 SCORE World Desert Championship schedule:
· 30th SCORE San Felipe 250, Feb. 25-28, San Felipe, Mexico
· 48th SCORE Baja 500, June 1-5, Ensenada Mexico
· 20th SCORE Desert Challenge, presented by Rosarito Beach, Sept. 14-18, Rosarito Beach, Mexico
· 49th SCORE Baja 1000, Nov.16-20, Ensenada, Mexico
Official Sponsors: Bud Light-Official Beer, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, King Shocks-Official Shock Absorber, Vision Wheel – Official Wheel, Axial R/C-Official R/C Vehicle, Muck Daddy-Official Hand Cleaner, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: Symons Ambulance Company, Aero Calafia, Tessco.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.
For more information, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.