in-depth coverage of SCORE International, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico —One is a jovial, ever-smiling middle-aged Texas businessman, the other a cordial, chiseled, youthful rally racer from Mexico City. Together Mark Winkelman and Santiago Creel are making waves in the 2018 SCORE World Desert Championship and they along with their ‘Monkey Business Racing’ team are spotlighted this month in Vol. 4, No. 9 of the acclaimed SCORE Journal digital online magazine.
In addition to the in depth story on the principals of Monkey Business Racing, this issue also includes several additional feature stories including a special review and update on SCORE race safety initiatives and another colorful story on the legendary Mike’s Sky Rancho as well as several SCORE News items and another unique industry update.
“The SCORE racing community is experiencing an extremely memorable 2018 SCORE World Desert Championship and this issue once again clearly reflects that fact,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “This September issue of the SCORE Journal introduces to the world Mark Winkelman and Santiago Creel and their very special ‘Monkey Business Racing Team’ in both pictures and words.”
“There is also a very informative story updating all of the safety initiatives that have been implemented by SCORE sincere Roger and Elise Norman bought the organization prior to the start of the 2013 season. Much of the information and quotes came from the Stand 21 SCORE Safety Seminar held on July 28 in Mission Beach, Calif.”
“We also have a feature piece on the legendary Mike’s Sky Rancho by photo journalist Matt Kartozian. Among the other items attracting attention are our stories on the Saleen Sporttruck XR and Textron’s new Wildcat XX LTD UTV along with our special SCORE Recovery Gear Guide.”
The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s May 2018 issue surpassed 2 million unique viewers/readers.
The newly produced live streaming format recorded 294,994 live views on race day of the SCORE Baja 500 and for the 10 day period surrounding the event, including race week, the SCORE website audience numbers eclipsed 1 million unique viewers.
INSIDE VOL. 4, NO. 9
Vol. 4, No. 9 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, exciting videos and several news items.
This edition is anchored around a detailed look at the expanded Monkey Business Racing team put together by SCORE class champion racers Mark Winkelman and Santiago Creel.
In the SCORE News section, the major story is a look at the history of the expanding Lucerna Hotels and Resorts of Mexico, the first Official Hotel in the history of SCORE. There is also an announcement regarding the massive SCORE Baja 1000 exhibit at this weekend’s Lucas Oil Off-Road Expo at the Fairplex in Pomona, Calif.
The Off-Road Marketplace in this issue continues to shine brightly on the latest off-road products for 2018 for racers and enthusiasts. Featured this month is our SCORE Recovery Gear Guide.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
2018 REMAINING SCHEDULE
51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico
Here is the four-race 2019 SCORE World Desert Championship and for the fourth consecutive year all races are being held in Baja California, Mexico:
33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
SCORE races in 2018 are airing on the El Rey Network domestically and around the globe on ESPN International and syndication. The SCORE Baja 1000 will air as a two-hour special for race coverage.
El Rey Network is a 24-hour, English-language lifestyle network and is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and official race title sponsor, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship atwww.SCOREInternational.com.