SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@SCORE-International.
November 28, 2019
November SCORE Journal shines spotlight
on Ford Bronco R, Off-Road Industry Shows
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry
ENSENADA, Baja California, Mexico — Under the SCORE spotlight this month in Vol. 5, No. 11 of the critically-acclaimed SCORE Journal digital online magazine is the new Ford Bronco R racing prototype as well as an in-depth look at two of the key industry shows.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/
In addition to the Ford Bronco R and Industry shows’ coverage, this month’s issue also looks at the new SCG Boot and the legendary Baja Bugs in desert racing.
“Our November issue is unique in that there is neither a race preview nor a race review but it is packed full of great reads with thankfulness and gratefulness for another amazing SCORE World Desert Championship season,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “While we do have news items on both the new Ford Bronco R racing prototype and the new SCG Boot that both raced in this year’s SCORE Baja 1000, this issue includes a number of other special interest stories and product release pieces.”
“Our November SCORE Journal also introduces in detail our new SCORE Pro UTV stock class, one of the most affordable classes in our sport.”
The SCORE Journal digital magazine, reaching an average of over 2 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s November 2018 (SCORE Baja 1000) issue delivered a record 2.8 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded 224,628 unique viewers/readers.
The SCORE website for the week of the 51st SCORE Baja 1000 in November of last year had a very strong 1.2 million unique viewers.
Helped by the SCORE live streaming format, The SCORE San Felipe 250 recorded 1,155,904 unique visitors to the SCORE website during race week.
And the SCORE Journal’s March 33rd SCORE San Felipe 250 preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers!
INSIDE VOL. 5, NO. 11
Vol. 5, No. 11 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This edition is anchored around the debut of two new vehicles at this year’s SCORE Baja 1000—the Ford Bronco R racing prototype and theSCG Boot.
One of the lead features is on the Hammerhead, the latest Class 1 unlimited open-wheel race car from Robbie Pierce’s Jimco Racing Products. Another lead is on SCORE’s new Pro UTV Stock class, an affordable way to go racing.
There is another breakout piece on Baja Bugs as one of the most enduring vehicles in SCORE racing history and how they continue to inspire and challenge Baja purists.
As an extension of the package on Baja Bugs is another detailed package on the Bilstein Bug. Driven by Doug and his brother Don Robertson, they reached the peak of their racing careers during the height of SCORE’s Class 5 racing era in the late 1970s and early 1980s.
Also in this month’s lineup is extensive coverage of the Sand Sports Show in Costa Mesa, Calif. and another on SCORE’s massive participation in the annual Lucas Oil Off-Road Expo at the Fairplex in Pomona, Calif.
The Off-Road Marketplace in this issue continues to shine brightly on the latest new products for racers and enthusiasts. Featured are 25 new off-road products on display at this year’s SEMA Show in Las Vegas.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here is the four-race 2020 SCORE World Desert Championship and for the fifth consecutive year all races will be held in Baja California, Mexico:
- 34th SCORE San Felipe 250, March 25-29, San Felipe, Mexico
- BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts, June 3-7, Ensenada, Mexico
- 2nd SCORE Baja 400, Sept. 16-20, Ensenada, Mexico
- BFGoodrich Tires 53rd SCORE Baja 1000, Nov.16-21, presented by 4 Wheel Parts, Ensenada, Baja California to La Paz, Baja California Sur
ABC TV IN 2019
The 2019 SCORE World Desert Championship is being televised on the ABC TV family of networks, marking the first time back on the ABC network since the 1967 and 1968 coverage of the Baja 1000 on ABC’s old Wide World of Sports show.
The one-hour shows on the 33rd SCORE San Felipe 250, 51st SCORE Baja 500 and the 52nd SCORE Baja 1000 are being televised as part of ABC’s World of X Games year-long programming. Presented by SCORE sponsors Monster Energy and BFGoodrich Tires, the ABC World of X Games series profiles iconic action sports figures and also highlights athletes, artists, event previews and recaps.
The inaugural Lucerna SCORE Baja 400 held in September aired as a one-hour special on ESPN2 TV, also on the World of X Games programming.
The one-hour special on the season-ending BFGoodrich Tires 52nd SCORE Baja 1000, presented by 4 Wheel Parts, on ABC TV’s World of X Games is scheduled to air on Saturday, Jan. 4, 2020.
All of the SCORE race coverage shows will continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance.
Additional SCORE Associate Partners: Baja California Secretary of Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at