Vol. 7, No. 10 of SCORE Journal now LIVE online – SCORE-International.com
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Vol. 7, No. 10 of SCORE Journal now LIVE online

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@SCORE-International.com
SCORE MEDIA CONTACT: Dominic Clark, Dominic@SCORE-International.com

October 22, 2021

October SCORE Journal spotlight previews
SCORE Baja 1000, reviews SCORE Baja 400


Vol. 7, No. 10 airing ‘LIVE’ at www.SCORE-International.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — Previewing November’s the BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts and reviewing September’s SCORE Baja 400, presented by VP Racing Fuels glisten in the spotlight in this month’s Vol. 7, No. 10 of the critically-acclaimed SCORE Journal digital magazine is now available online in both English and Spanish.
This spectacular and colorful 123-page issue includes the second installment of the SCORE Motorcycle Legends special editorial with an insightful feature on the legendary Johnny Campbell, and the issue is available on the SCORE website at www.score-international.com and through SCORE social media channels as well as the direct link at
“This month’s SCORE Journal offers readers both a preview and a review of the final two races in the 2021 SCORE World Desert Championship,” said Jim Ryan, SCORE Sales and Marketing Director. “In this issue we continue our new SCORE Motocycle Legends special editorial section. Our focus in the second is legendary Off-Road Motorsports Hall of Fame Inductee Johnny Campbell.”
“The SCORE Motorcycle Legends section is now a monthly editorial feature honoring the many contributors to this valuable part or the legacy of the SCORE World Desert Championship.”
“In this issue we also celebrate the memories of three unique and remarkable individuals who have each left their own indelible mark on everyone who has ever been a part of a SCORE race—David Ashley, Oscar Kawanishi and Dick Landfield. All three will long be remembered for their contributions to SCORE and this sport we enjoy so passionately.”
Vol. 7, No. 10 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
This issue has the opportunity to provide both an extensive preview of November’s SCORE Baja 1000 as well as colorful and in-depth review of September’s SCORE Baja 400.
In its seventh year of publishing, the SCORE Journal this month features continues its multi-series on SCORE’s Greatest Motorcycle Racers of All-Time.
This first section goes in-depth with pioneer Hall of Famer (2018 ORMHOF inductee) Johnny Campbell who earned a race-record 11 overall victories in the iconic SCORE Baja 1000.
In the SCORE News section includes a story on Ivan ‘Ironman’ Stewart being inducted into the Motorsports Hall of Fame of America, joining a total of six other former inductees with significant ties to SCORE International.
Another story in this month’s SCORE News is the announcement of the return of the popular SEMA SCORE Baja 1000 Experience Nov. 2-5 at the trade-only SEMA Show at the Las Vegas Convention Center.
Also this month is another three-page promo of the unprecedented new SCORE Fan Pages. A colorful and entertaining work in progress features over 1,3000 drivers/riders of record with info, head shots, action shots, videos and SCORE Journal story links as well as official results since 2017.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2.4 million total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the May 2021 SCORE Journal with its SCORE Baja 500 preview coverage, the total readership was 2.5 million along with 212,453 viewers of the Spanish language edition.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version. The June issue of the 2021 SCORE Journal saw 212,453 views of the issue in Spanish.
Here is the two remaining dates of the four-race 2021 SCORE World Desert Championship which is being held exclusively in Baja California, Mexico for the sixth consecutive year:

  • BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.
SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners:  Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, Ensenada Hotel and Motel Association, Ensenada Tourism Marketing Committee, Cruz Roja Mexicana, San Quintin Municipal Council, Baja California Sur State Government, Baja California Sur Secretary of Tourism and Sustainable Economy, Municipal Government of Mulege, Municipal Government of Loreto, Municipal Government of Comondu and Municipal Government of La Paz, B.C.S.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.