Vol. 7, No. 3 of SCORE Journal now available online | SCORE-International.com

Vol. 7, No. 3 of SCORE Journal now available online

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@score-international.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@score-international.com

March 23, 2021

Opener presented by Ford

March SCORE Journal has SCORE UTV Buyer’s Guide,
Preview of BFGoodrich Tires 34th SCORE San Felipe 250

Vol. 7, No. 3 airing ‘LIVE’ at www.SCORE-International.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — March’s issue of the digital SCORE Journal magazine is now live and shines a spectacular spotlight in words, images and videos on a preview of the season-opener of the World’s Foremost Desert Racing Organization as well as the annual SCORE UTV Performance Buyer’s Guide.
A close look with various features and interviews heading into the season-opening BFGoodrich Tires 34th SCORE San Felipe 250, presented by Ford, are all in this month’s Vol. 7, No. 3 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish. The SCORE spotlight is also on the annual SCORE UTV Performance Buyer’s  Guide.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1352065-score-journal-march-2021/0?.
In this dynamic and colorful 103-page edition, there are also features several returning racers in 2021 along with a UTV special section with the latest UTV trends in desert racing.
WELCOME
“With anticipation building for the start of the 2021 SCORE World Desert Championship, the March issue of SCORE Journal includes several features on racers returning after a year’s absence and special UTV stories topped by our annual SCORE UTV Performance Buyer’s Guide,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “The detailed SCORE UTV Performance Buyer’s Guide is preceded by a general story on the latest developments in UTV desert racing as well as special pieces on four manufacturers in Polaris, Can-Am, Speed and Honda.”
“This issue has a special preview of the SCORE San Felipe 250 looking at several heroes of the past and the present in this SCORE Baja race.”
“We also remember Bruce Myers and Pete Sohren in this issue of the SCORE Journal.”
INSIDE VOL. 7, NO. 3
Vol. 7, No. 3 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
Leading things off are stories on several racers returning after sitting last year out from SCORE Baja racing—Carlos ‘Apdaly’ Lopez, Gustavo Vildosola and his son Tavo Vildosola driving in separate classes and Shelby Reid who will race in Class 1 with her son Cody Reid as the second driver
The annual SCORE UTV Performance Buyer’s Guide includes products as well as the latest safety equipment and apparel with individual features on Polaris, Can-Am, Speed and Honda.
SCORE News section this month includes a remembrance of the late Bruce Meyers.
I also has a breakdown of the 2021 BFGoodrich Tires SCORE Contingency program that totals over $100,000. Included is a $5,000 contingency bonus for the overall winner of the season-opening SCORE San Felipe 250. The contingency bonus for the SCORE Baja 500 will be $25,000 along with $5,000 for the overall winner of the SCORE Baja 400 and $40,000 for the overall 4-wheel champion of the SCORE Baja 1000.
Another special story is a tribute to late racer Pete Sohren whose family will act as Grand Marshal in Pistol Pete’s memory for this year’s BFGoodrich Tires 34th annual SCORE San Felipe 250, presented by Ford.
Completing his issue of the SCORE Journal is a feature on the old Honda Odyssey that started its desert racing at the 1984 SCORE San Felipe 250.
As in every issue, this month’s SCORE Journal also highlights several new products being launched in the industry and off-road world.
SCORE JOURNAL
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
CLIMBING HIGHER
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
SPECIAL NUMBERS
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2,4000 total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the SCORE Journal’s August 52nd SCORE Baja 500 (2020) preview issue was viewed by 1,663,880 readers.
SCORE app on race day for the 2020 SCORE Baja 500 saw 114,900 total active downloads and 179,355 total sessions.
EN ESPANOL!
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
SCOREscope
2021 SCORE SKED
Here are the dates for the four-race 2021 SCORE World Desert Championship which will be held in Baja California, Mexico for the sixth consecutive year:

  • BFGoodrich Tires 34th SCORE San Felipe 250, presented by Ford—

April 14-18, San Felipe, Mexico

  • BFGoodrich Tires 53rd SCORE Baja 500, presented by 4 Wheel Parts—

June 9-13, Ensenada, Baja California, Mexico

  • 2nd SCORE Baja 400, presented by VP Racing Fuels—

September 14-19, Ensenada, Baja California, Mexico

  • BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
ESPN TV NETWORKS AGAIN IN 2021
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
SCORE SPONSORS…
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.