Vol. 7, No. 4 of SCORE Journal digital magazine now online – SCORE-International.com

Vol. 7, No. 4 of SCORE Journal digital magazine now online

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@score-international.com
SCORE MEDIA CONTACT: Dominic Clark, dominic@score-international.com

April 23, 2021

Celebrates 75th SCORE Journal issue

April SCORE Journal has SCORE Tire & Lighting Guides,
Close look at AWD Class 1 race car; launch of SCORE TV


Vol. 7, No. 4  — ‘LIVE’ at www.SCORE-International.com; SCORE Journal includes
in-depth coverage of SCORE Int’l, SCORE World Desert Championship, industry

    ENSENADA, Baja California, Mexico — April’s celebratory 75th issue of the digital SCORE Journal magazine is now live and shines a spectacular spotlight in words, images and videos on the successful seven-year-old internet publication as well as the annual SCORE Off-Road Tire Guide.
A close look with various features and interviews also includes an exclusive pictorial review of the new AWD Alumi Craft Class 1 race car all in this month’s Vol. 7, No. 4 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish. The issue also includes the announcement of the new SCORE TV digital platform produced by the new SCORE Media House.
In this dynamic and colorful 100-page edition, there is also an up-close look at desert racing lighting in the SCORE LED lighting section.
Full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/i/1363729-score-journal-april-2021/2?.
“With this April 2021 Issue, the SCORE Journal achieves a major milestone with the publishing of its 75th digital Issue,” commented Jim Ryan, SCORE Sales and Marketing Director. “What started as a communications newsletter project to communicate to the teams, sponsors, fans, and industry, about SCORE’s new direction, soon became much more.”
“An ingredient for SCORE Journal’s initial success and continued tremendous growth, was the production of SCORE exclusive videos that were integrated into the editorial packages. To date, it is estimated that SCORE Journal has conservatively integrated over 600 videos within its pages over these past seven years. It has brought the reader and viewers a greater experience to learn about their desert racing passion, as well as the SCORE World Desert Championship and our iconic race brands.”
“SCORE Journal’s reader and viewer base growth rate can also be attributed to the introduction of a Spanish edition that reaches an additional 200,000 to 400,000 readers on any given digital issue. See this special SCORE Journal Milestone section for more details, and thank you for being part of the 1.8 million monthly reader base!”
“This issue also includes the annual SCORE Off-Road Tire Guide and we announce the launch of SCORE TV, an exciting new video on-demand platform produced by the new SCORE Media House.”
Vol. 7, No. 4 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items.
Topping the SCORE News section in SCORE Journal’s April issue is a quick look at the SCORE TV digital platform produced by SCORE Media House. Led by producer Aaron Laub, SCORE TV is an exciting new video on-demand platform that is hosted on the web, mobile (Android & IOS), Apple TV, and Roku.
SCORE TV offers a variety of content from 1967 to present, as well as host the SCORE LIVESTREAM, TV shows, films, and other exclusive video content related to SCORE International Off-Road Racing.
This video platform also features historical TV shows and films, allowing fans to engage in the rich history of SCORE International off-road racing. Most of the content aired once on television, but has never been available on any other platform. With an optimized user experience, fans will need to register for free, and then engage into the SCORE video experience from the comfort of their own home. For more information, visit www.SCOREMediaHouse.com.
In its seventh year, the SCORE Journal is highlighted in a special section honoring its 75th issue.
This issue also includes two annual SCORE Journal Guides, one for off-road tires and one for LED lighting. Both of these sections include exclusive SJ interviews with key professionals in both industries.
The cover feature story in pictures and words is on the new unlimited Class 1 open-wheel desert race car of the mother/son team of Shelby Reid and Cody Reid. The race car of the future is a super-fast AWD Alumi Craft vehicle.
Capping off the special features is the report on a field text of the 2021 Ram TRX truck.
As in every issue, this month’s SCORE Journal also highlights several new products being launched in the industry and off-road world.
The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night.
The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.
The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue, with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers.
The SCORE Journal digital magazine’s October 2020 (SCORE Baja 1000 preview) issue delivered a record 1.96 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 484,619 unique viewers/readers.
The SCORE website for the race week of the 53rd SCORE Baja 1000 in November of last year had a record 2.3 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates.
During race week for last year’s SCORE Baja 1000, SCORE Facebook generated a record 4.1 million people reached with 421,832 facebook engagements, 50,843 likes and 8,521 shares.
In Social Media Analytic for the 2020 SCORE Baja 1000 race week, data includes SCORE, driver, sponsor, team and media activity. Total social impact shows 2,4000 total social posts analyzed, 2.1 million total interactions, 6.1 million total video impressions and 40.3 million impressions on branded posts.
On the SCORE website during the 2020 SCORE Baja 1000 race week, traffic allocation saw 2,033,219 unique viewers.
And the SCORE Journal’s August 52nd SCORE Baja 500 (2020) preview issue was viewed by 1,663,880 readers.
SCORE app on race day for the 2020 SCORE Baja 500 saw 114,900 total active downloads and 179,355 total sessions.
The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version.
Here are the three remaining dates of the four-race 2021 SCORE World Desert Championship which is being held exclusively in Baja California, Mexico for the sixth consecutive year:

  • BFGoodrich Tires 53rd SCORE Baja 500, presented by 4 Wheel Parts—

June 9-13, Ensenada, Baja California, Mexico

  • 2nd SCORE Baja 400, presented by VP Racing Fuels—

September 14-19, Ensenada, Baja California, Mexico

  • BFGoodrich Tires 54th SCORE Baja 1000, presented by 4 Wheel Parts—

November 15-20, Ensenada, Baja California to La Paz, Baja California Sur, Mexico
For the third straight year, the 2021 SCORE World Desert Championship races are airing on the ESPN family of networks. The four-races will air as specials on the World of X Games program on ESPN2.
ABC first covered the 1967 and 1968 Baja 1000 races on the old ABC Wide World of Sports show with Jim McKay and again in the late 1980s with veteran motorsports journalist Sam Posey.
All of the SCORE race coverage shows also continue to air internationally in nearly 25 countries in Europe, Asia, Latin America and South America via syndication and ESPN International. The shows are co-produced by SCORE International and SoCal’s award-winning BCII TV.
Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.
Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana.
For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.