Baja 500 in Depth Recap plus more

SCORE MARKETING & SALES CONTACT: Jim Ryan, Jim@score-international.com SCORE MEDIA CONTACT: Dominic Clark, dominic@score-international.com October 24, 2020 Also: Truck Bed Accessories Guide

October SCORE Journal radically reviews BFGoodrich Tires 52nd SCORE Baja 500 in depth;

Prolific preview of November’s legendary, iconic BFGoodrich Tires 53rd SCORE Baja 1000

      ENSENADA, Baja California, Mexico — October’s issue of SCORE Journal shines a spectacular spotlight in words, images and videos not only a radical review of September’s BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts, but also a prolific preview of November’s BFGoodrich Tires 53rd SCORE Baja 1000, presented by 4 Wheel Parts. A special feature on the ‘voice’ of SCORE live streaming Rat Sult and the annual SCORE Truck Bed Accessories Guide are also in the spotlight in this month’s Vol. 6, No. 10 of the critically-acclaimed SCORE Journal digital online magazine that is now available online in both English and Spanish. Full of interactive news and feature stories, the issue is now live on the SCORE website at www.score-international.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal. In this large and colorful 106-page edition, besides the race coverage, the Rat Sult feature, the and the annual SCORE Truck Bed Accessories Guide, this issue includes a thorough look at the anatomy of a chase truck. WELCOME “Our October SCORE Journal features the unique opportunity to review one major race and preview another the way our pandemic-abbreviated schedule has worked out,” said Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “In this issue there is both a review of September’s BFGoodrich Tires 52nd SCORE Baja 500, presented by 4 Wheel Parts and a preview of November’s BFGoodrich Tires 53rd SCORE Baja 1000, presented by 4 Wheel Parts.” “Another important element in this month’s SCORE Journal is a detailed, up close and personal look at our colorful Rat Sult, who is in his fifth season as the SCORE live streaming anchor announcer.” “Besides our annual SCORE Truck Bed Accessories Guide there is also an informative and interesting breakout story on the anatomy of a chase truck.” INSIDE VOL. 6, NO. 10 Vol. 6, No. 10 of the SCORE Journal is once again filled with numerous interesting worth-reading features, stories, captivating images, exciting videos and several news items. The double leads in October’s SCORE Journal are the review of the recent 52nd SCORE Baja 500 and the preview of the upcoming 53rd SCORE Baja 1000. The review section includes special pieces on Daniel McMillin-overall and SCORE Trophy Truck winner, Nick Vanderwey capturing SCORE TT Legend, Santiago Creel winning Trophy Truck Spec, Cody Parkhouse and his father Brian topping the unlimited Class 1, Mark Samuels defeating all the motorcycles again, Kristen Matlock capturing the Overall Pro UTV title, and Matt Burroughs winning in Pro UTV FI (Forced Induction). The primary feature is an up close interview with colorful and gregarious SCORE live streaming announcer Rat Sult in his fifth year in his position and his path through SCORE Baja racing on his way to his new career with the SCORE microphone. Included in the SCORE News section is the story on three SCORE racers—Wayne Matlock, his wife Kristen Matlock and Craig Scanlon of 4 Wheel Parts, landing three factory rides from Polaris RZR for the 2021 Dakar Rally in Saudi Arabia. This month’s SCORE Journal also includes the annual SCORE Truck Bed Accessories Guide with a breakout on the anatomy of a chase truck. To go along with the special guide, this issue also highlights several chase truck ready accessories. Part of the publisher’s note in this month’s issue are some very impressive numbers from the recent SCORE Baja 500 including all-time highs for SCORE Social Media followers and the SCORE Live streaming of the race. SCORE JOURNAL The SCORE Journal, launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the races that comprise the SCORE World Desert Championship along with another print edition for the annual SCORE Awards Night. The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE's historical archives and much, much more. CLIMBING HIGHER The SCORE Journal digital magazine, reaching an average of nearly 2 million unique viewers per issue, 62,120,121unique page views with an average engagement time of over 27 minutes is a major element in the continuing media expansion that SCORE has implemented. The continually revamped SCORE website also generates an average of over 2 million monthly unique viewers. SPECIAL NUMBERS The SCORE Journal digital magazine’s October 2019 (SCORE Baja 1000 preview) issue delivered a record 2.89 million unique viewers/readers. The Spanish version of that SCORE Journal issue recorded over 502,000 unique viewers/readers. The SCORE website for the race week of the 52nd SCORE Baja 1000 in November of last year had a record 2.7 million unique viewers. The increase was fueled by the expanded live tracking, live streaming, the Weatherman audio feed and race info updates. During race week for last year’s SCORE Baja 1000, SCORE Facebook generated 537,609 views and the SCORE App had 552,443 total sessions in that window. And the SCORE Journal’s March 33rd SCORE San Felipe 250 (2019) preview issue was viewed by 1,810,444 unique viewers and our Spanish language edition of the SJ generated over 190,000 unique viewers. EN ESPANOL! The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the English version. SCORE SPONSORS… Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, Monster Energy-Official Energy Drink, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino. SCORE Official Partners: PCI Race Radios, The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel. Additional SCORE Associate Partners: Baja California Secretary of Sustainable Economy and Tourism, XXIII Ensenada Municipal Government, XXIII Mexicali Municipal Government, Mexicali and San Felipe COTUCO, Cruz Roja Mexicana. For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.score-international.com.