Chevrolet introduced its new 2024 Colorado ZR2 Bison model. Made in partnership with AEV it comes with an upgraded suspension, skid plates, an AEV winch capable front bumper, AEV 17-inch beadlock capable wheels, and 35-inch tires. It's powered by a 2.7L Turbo four-cylinder (310 hp) and an 8-speed auto with a 2-speed 4WD transfer case.

Inside is an 11.3-inch infotainment system with Google built-in, and it features a variety of safety driver assistance features. Many of the truck's improved capability comes from testing by off-road champion Chad Hall who has competed in Baja. With power locking front and rear differentials, this is perhaps one of the best off-road packages from Chevrolet yet.